The annual end-of-season contest, which has been held for over 25 years, brings together the world’s greatest drivers from motor sport’s major disciplines – including Formula 1, World Rally, Le Mans, MotoGP, Nascar, IndyCar, Touring Cars and the X-Games – and sets them free to battle head-to-head in identical machinery.
Bushy Park Circuit has chosen circuit-booking.com as a partner for their web and business development. As part of this cooperation, circuit-booking.com connected the circuit with Race Of Champions organizer Fredrik Johnsson to mutually develop a commercial concept to host the 2014 Race Of Champions at the Bushy Park Circuit.
Bushy Park Circuit Inc Executive Chairman Mark Maloney said: “We are delighted with the news that Bushy Park Circuit has been chosen as the facility to host the Race Of Champions for 2014. This achievement speaks volumes to the credibility of our facility and to our ability to host world class events and also to Barbados as a destination. Motor sport is the number one spectator sport in Barbados, ahead of even cricket and football. Now we look forward to being able to show the world what we have to offer as we continue to showcase what we consider to be the world’s premier boutique motor sports facility in tropical paradise.”
circuit-booking.com’s founder & CEO Sebastian Herke added: “We truly believe that the Race Of Champions event will put Bushy Park Circuit into the focus of leading car manufacturers and event agencies to organize events like car launches, dealer trainings, filmings or incentives at this very unique circuit on the Caribbean island in the future.”
The developed concept also includes the new ROC Driving Experience course, which has been specially designed to test a range of driving skills including chicanes, slaloms, 360˚ and 180˚ turns and parallel parking. Following December’s event, some of the cars raced at ROC 2014 will stay on at the circuit. ROC organizer Fredrik Johnsson explains: “We will continue to host unique ROC driving experiences offering corporate guests, VIPs and fans an opportunity to race in identical cars to the legends of motor sport on the very same track, providing a direct comparison with the world’s best drivers.”
In addition to the business development, circuit-booking.com has been in charge for the development of Bushy Park Circuit’s website which was launched together with the announcement of Race Of Champions. The website has been developed with a clear focus to position the venue and Barbados as a perfect destination for corporate events. In preparation for the new page, Bushy Park Circuit received an analysis of other circuits’ websites as well as input from a corporate perspective. As part of the web development, circuit-booking.com’s calendar management system and booking forms for track rentals are now directly connected with Bushy Park Circuit’s website.
This new plugin will shortly become available to other registered circuits on circuit-booking.com, too.